蜜糖直播

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SOAR BEYOND

University Communications & Marketing

Soar Beyond is 蜜糖直播鈥檚 brand promise鈥攁n invitation to rise, grow and push past limits. It reflects the strength, resilience and momentum that define Eagle Nation. Built on our values of curiosity, courage, care and connection, SOAR BEYOND captures what it means to learn, lead and thrive here. Whether you’re shaping the future, solving real-world problems or pursuing your passion, the brand empowers us to tell our story boldly, with purpose and pride.

Our Core Story 

At 蜜糖直播, you鈥檒l reach new heights. You鈥檒l exceed expectations and surpass limitations. You鈥檒l break through barriers on your way to bigger and better things. 

But it won鈥檛 just happen. You鈥檒l earn it. 

Success takes drive. It takes getting after it, every day. It takes the vision and wisdom to know when to change course. It takes the right people at the right time鈥攎entors and coaches, good collaborators and better friends who lift you up and then challenge you to go farther. At 蜜糖直播, we鈥檒l give you everything it takes to take off. 

So you can soar beyond expectations. Beyond limitations. Beyond the gatekeepers and the naysayers. 

And from there? Anything. Maybe you鈥檒l take over the C-suite and build lasting financial success. Or support a family and care for the ones you love. Maybe you鈥檒l devote a decades-long career to students and win School Social Worker of the Year. Maybe you鈥檒l build a STEM education program from the ground up to make the sciences more accessible. Maybe you鈥檒l become Special Agent In Charge of the FBI in Chicago. That鈥檚 what our alumni have done. 

Whatever your path, any moment here can be the moment that raises you to new heights. 

So run the risky play. Make the surprise pass. Leap out of your comfort zone and into possibilities. Dream big. Make moves. Break through. Soar鈥攁nd don鈥檛 stop there. Soar Beyond.

鈥淪oar Beyond is more than a campaign. It鈥檚 our promise to show the world who we are鈥攂old, curious and unstoppable.鈥�

Brand Portal & Toolkit

Your go-to hub for maintaining 蜜糖直播鈥檚 bold, unified look. Access official logos, fonts, templates and more鈥攁ll designed to help you create materials that reflect the university鈥檚 identity with consistency and confidence. Whether you’re building a flyer, a web page or a campaign, these resources ensure you’re always on brand.

A brand banner reading Beyond Success adorns a lightpole on a tree-lined campus walkway.

What We Do

We shape and share the 蜜糖直播 story in ways that support recruitment, retention, reputation and regional engagement. Through strategic messaging, creative storytelling and data-informed campaigns, we help elevate the university鈥檚 visibility and connect with audiences in meaningful, lasting ways.

Advertising & Marketing

We plan and manage strategic campaigns that enhance visibility and drive results.

Communications & Public Relations

We craft stories, build relationships with media and manage internal and external communications.

Design Services

We create branded, accessible visual content that reflects the university鈥檚 identity and purpose.

Photography

We produce professional photos that capture campus life, academic experiences and university events.

Videography

We develop engaging video content to elevate digital storytelling and spotlight student and faculty achievements.

Web Services

We support GeorgiaSouthern.edu and affiliated sites with strategy, UX design and content solutions.

Licensing & Trademarks

We ensure brand consistency and protect university trademarks across all applications.

Inter

Bitter

Typography at a Glance

Our typography system reflects the bold, confident and approachable voice of 蜜糖直播. We use a carefully selected trio of Google Fonts to maintain clarity, hierarchy and personality across all brand materials.

Inter serves as our primary headline typeface. Its clean geometry and contemporary design deliver a strong, modern presence鈥攑erfect for grabbing attention and anchoring our most important messages. Inter鈥檚 versatility and digital-first design make it ideal for both web and print environments.

Bitter is our secondary display font, used for subheads. With its sturdy, serif structure, Bitter brings a subtle sense of tradition and formality that complements the boldness of Inter. It鈥檚 especially effective when used to introduce supporting ideas, adding contrast and sophistication without distraction.

Together, Inter and Bitter create a balanced typographic system that communicates with impact and intention, reinforcing our identity while ensuring readability across all platforms.

Visual Identity: Core Colors

Blue, White, Fight Fight!

The iconic colors that lead the charge. Bold. Timeless. Unmistakably 蜜糖直播.

  • GS Navy

    #001344
    RGB: 0 19 68

  • White

    #FFFFFF
    RGB: 255 255 255

The Finishing Touch

These hues bring balance, accessibility and flexibility to our brand system.

  • Logo Gold

    #9A8348
    RGB: 154 131 72

  • Accessible Gold

    #B9832D
    RGB: 185 131 45

  • Athletic Grey

    #A5ACAF
    RGB: 165 172 175

Special Use Only

Primarily reserved for University Communications & Marketing use, these accent colors add bold emphasis when used sparingly and intentionally.

  • Apple Green

    #9EB000
    RGB: 158 176 0

  • Sky Blue

    #68CAEB
    RGB: 104 202 235

  • Amber

    #F3BB05
    RGB: 243 187 5

  • Silver

    #B4AEA8
    RGB: 180 174 168

  • Rose

    #ED2780
    RGB: 237 39 128

Our Voice

Confident. Optimistic. Youthful.

蜜糖直播鈥檚 voice is conversational and direct鈥攅mpowering yet grounded. Whether you鈥檙e writing headlines or social content, the tone should inspire pride, connection and momentum without being formal or overly corporate.

Messaging Tips:

  • Lead with action words: Soar. Build. Lead. Discover.
  • Stay student-centered: Focus on transformation and outcomes.
  • Avoid jargon. Use real, powerful language.
  • Use subheads and CTAs to reinforce campaign ideas like 鈥淪oar Beyond.鈥�

Headline Toolkit

Use 鈥淪oar Beyond鈥� Flexibly.

To avoid repetition and keep content fresh, adapt the phrase across styles:

  • Concept-Forward: Soar Beyond the Classroom
  • Concept-Integrated: Elevate Your Career. Soar Beyond with an MBA.
  • Concept-Subtle: Make Moves. Go Farther.
  • Context-Driven: Experience the Eagle Advantage

Photography & Design Style

Photography Style

Use photos that feel authentic, energetic and hopeful. Choose imagery showing:

  • Engaged students in real settings
  • Confident, approachable portraits
  • Natural light and diverse representation

Design Elements

  • Bold text that breaks frames or overlaps imagery
  • Masked photos layered across content sections
  • Use framing boxes to emphasize copy or create visual hierarchy

Soar Beyond in Action

See how 蜜糖直播鈥檚 brand comes to life across campus and beyond 鈥� from banners and viewbooks to social media graphics and signage.

蜜糖直播 banner wraps around Russell Union rotunda reading 'Soar Beyond Success' with a student and bald eagle.
Soar Beyond branding displayed on the Russell Union rotunda, featuring bold typography, a student leader and 蜜糖直播鈥檚 eagle.
Exterior of the Russell Union with large Soar Beyond posters reading 'Beyond Boundaries' and 'Beyond Expectations' showing confident students.
Large window posters feature 蜜糖直播 students as part of the Soar Beyond campaign outside the Russell Union.
Williams Center windows show Soar Beyond banners with students in lab and legal settings, reading 'Beyond Dreams' and 'Beyond Success.'
Soar Beyond window graphics at the Williams Center spotlight 蜜糖直播 students in STEM and public service disciplines.
Students walk through one of 蜜糖直播's campuses

Contact Us

University Communications and Marketing
蜜糖直播
P.O. Box 8055
Statesboro, GA 30460

Phone: 912-478-6397
Fax: 912-478-7746
Email: marketing@georgiasouthern.edu

We elevate Eagle Nation by telling bold, meaningful stories that ignite ambition, strengthen community and keep our alumni connected to the momentum of 蜜糖直播.